Business Digitalization Implications

By: Tim Mcintosh

Digitalization is among the key factors that lead to a company’s growth. It truly is more than the removing of standard paper and using computers to log info – it truly is about creating a new means of doing business that focuses on client satisfaction, internal connection, and the movement of information. It is about being more efficient, gaining presence over enterprise spend and making decisions with exact numbers, and also connecting your complete team to a common mission that drives scalable growth.

It is a dynamic process that alterations the ways firms create and capture benefit in the marketplace. Additionally, it may accelerate the obsolescence of the firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive location, firms should be constantly conscious of digitalization’s impact on their BMs and the around business environment.

To explore the impression of digitalization on a firm’s BM, qualitative empirical info were accumulated from 12 interviewees employed in two distinctive industries, automobile and information. Due to the fact that both equally industries are seen as a different business models, this kind of research design allowed for a great in-depth comparison of how digitalization impacts the building blocks of a firm’s BM.

The interviews revealed that inside the media market, the impact of digitalization was felt most clearly in relation to value creation and worth capture elements. This was largely due to the fact that the information industry locations strong focus on the customer channel, thereby causing digitalization to have an early impact on the company’s BM.


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